One-to-One marketing to enrich your customer experience

Mar 01, 2018

    Executive Summary

One-to-one marketing is a customer relationship management strategy that centers on personalized and relevant interactions with the individual customer. It’s reminiscent of the mom-and-pop shops from years past, when small business owners knew customers’ individual affinities and were better equipped to provide exceptional customer service. One-to-one marketing puts the customer first, which is the crux of any successful customer-centric strategy. Companies that adopt one-to-one marketing experience results that outperform static, segmented campaign-based marketing

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